Advertisement is a very simple but complicated thing; some people can get it perfect whereas some people can get it very wrong. If you want to approach an 広告制作会社 for your product or are planning on starting an advertisement company then there are a couple of things that you need to keep in mind before thinking of the advertisements that you can come for the product in front of you.
There are a lot of different kinds of advertisement today. Previously there used to be just, advertisements on huge boards, advertisements on newspapers, pamphlets and televised advertisements but due to the outburst of social media, advertisements have become completely social media centric because that is where people spend most of their time.
POINTS TO REMEMBER
Learn to keep your ads simple and don’t overdo them and you should follow the 20% mantra that requires to just put forward the message in 20% of the ads, as too much information will get messy and messy ads will just be avoided.
Use a white background and use simple fonts. Try to put forward your idea with the help of a picture or GIF. Aesthetics are really important and if your ad is aesthetically pleasing then you will be noticed. Use colors with brighten up the background.
Connect your product to something that is valuable to the customers. Like Cadbury for example connected their ads to gifts and the holiday season in India and now whenever someone thinks gifts for a loved one, they think Cadbury.
Give your targeted audience something that will make them click on your add. For example you could give them a discount on your products or a coupon code which will make them want to buy it.